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complete an “Extended” Executive Summary of 500-750 words. Extended in that you must offer detailed comments on each element of the Strategic Case Analysis, while the team’s Executive Summary will be the “highlights” (key points) of each section. The intent here is to allow you enough opportunity to prove your grasp of the tools and concepts as you present, both in writing and in a 6-9 minute video, your findings and recommendations for the case you and your colleagues spent the last seven weeks developing. While it is not necessary for you to spend time explaining the points of differentiation between you and your team members, it is very important that you do explain how you came to the conclusions and recommendations you are submitting.
Recommend strategic plans to improve the company’s competitive advantage.
Explain how leadership skills can be used to encourage innovation to improve the company.
Recommend specific decisions company leadership can make in order to capitalize on untapped business opportunities.
List the sources you used to inform the development of your strategic case analysis as well as the sources that inform your suggestions in points a-c above.