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Speech Organization
1. Get audience attention
2. Show need to cancel cancel culture
3. Satisfy the need by presenting the solution
4. Visualization of the results
5. Request audience action
This speech requires you to persuade your audience of your position—not just argue your
position. While your argument might be logically sound, that doesn’t guarantee that it will be
persuasive to a particular audience. This assignment requires you to consider what your audience
needs and why they might disagree with you. Your speech will need to consider areas where the
audience might be persuaded and speak to those areas in a way that highlights your shared
interests. Although you may not completely persuade them of all points of merit given the
timeframe you’ve been allotted, your speech will need your audience to sympathize, better
understand, and see the merits of your position.
To complete this assignment, you will need to call on ethos, pathos, and logos: To maintain your
credibility, you will need to address potential oppositions in a fair and convincing way.
Likewise, your speech will need to recognize the emotional and logical needs of the audience.
You are not to attack the opposition but rather engage in their argument in an even-handed way.
Format: Using Monroe’s Motivated Speech Sequence (gaining attention; demonstrating need;
satisfying need through a solution; visualizing results; call to action), you will create a 5-6
minute persuasive speech that you upload to Canvas. Your speech must also adhere to the
following:
 This speech requires you to use at least 3 credible sources to support your argument. You
must orally cite your sources and include a properly-formatted references page (APA or
MLA) with your submission).
**Monroe’s Motivated Sequence – A Closer Look

Steps
Audience Response
Attention—Getting Attention
I want to listen to the speaker.
Need—Showing the Need, Describing the Problem
Something needs to be done about the problem.
Satisfaction—Satisfying the Need, Presenting the Solution
In order to satisfy the need or fix the problem this is what I need to do.
Visualization—Visualizing the Results
I can see myself enjoying the benefits of taking action.
Action—Requesting Audience Action or Approval
I will act in a specific way or approve a decision or behavior.

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