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Help me with the Highlighted part.
Costco Positioning: 
How is the brand positioned?  [If you can’t locate an explicit positioning statement in the materials you access, write one based on what you have found.  Use the format presented in the Positioning lecture.]
Should address these questions:
– Who is targeted for brand use
– What goal does the brand help the consumer to achieve?
– Why Should the brand be chosen over competitors?

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